It doesn’t take a genius to work out where Geoff Thew started his hugely popular Mother’s Basement YouTube channel. It does, however, take some kind of genius to become as popular as Thew is. In under a decade, he has built an organic audience of more than 1.3 million subscribers on YouTube alone, and his content has been viewed more than 267 million times. He is also massively popular on Twitter. He no longer lives in his mother’s basement, but ...