“This started as a joke and here we are…” states Emily Canham’s TikTok bio. Well, with 1.3 million YouTube subscribers, close to 1 million TikTok followers, and another million followers across Instagram and Twitter, her career as a beauty and lifestyle content creator and influencer has definitely become serious. In the decade since she first began posting on YouTube, her videos have been watched more than 160 million times, and her audience con...