Case Study: Twinkly × Chevy Chase Holiday Campaign

Twinkly's Holiday Campaign is in its second year running.

The smart LED lighting brand Twinkly partnered with actor Chevy Chase in late 2024 for a U.S. holiday marketing initiative. The collaboration aimed to increase brand visibility during peak seasonal decorating periods while demonstrating product capabilities including app control, customizable effects, and ease of installation. Chase's established connection to Christmas culture—particularly through National Lampoon's Christmas Vacation—provided immediate seasonal credibility and helped position Twinkly's technology as both innovative and accessible.

The campaign centered on a 30-second advertisement featuring Chase interacting with Twinkly lights in a humorous manner. Rather than relying solely on product demonstrations, the creative employed storytelling to highlight features. The announcement occurred in October 2024 to build momentum before the holiday shopping peak. Distribution spanned television, digital channels, and social platforms. Extended clips and user-generated content reinforced Twinkly's positioning as community-focused and innovative.

Twinkly has relicensed the Chase content for the 2025 holiday season, reflecting how strongly the nostalgia element continues to resonate with audiences. Because seasonal creative avoids audience fatigue through annual-only exposure, its emotional impact strengthens over time. Consumer feedback indicated positive reception to the blend of recognizable holiday sentiment paired with modern technology. This approach benefits long-term brand strategy, as nostalgic holiday assets maintain effectiveness across multiple years while relevant demographics remain engaged.

The collaboration demonstrates how combining nostalgia with technological innovation creates memorable holiday marketing. By connecting smart lighting technology to established cultural holiday associations, Twinkly delivered emotionally resonant yet product-focused messaging. Reusing licensed content for 2025 underscores the value of consistent seasonal branding when audience response validates the strategy.